Largest Entertainment Arena In US Partners With Cannabis Businesses To Sell THC Drinks At Concerts And Live Events

OG article by Kyle Jaeger

January 27, 2026

The United Center in Chicago — the largest entertainment arena in the United States — has announced a multi-year partnership with two cannabis drink brands, Señorita and RYTHM, to offer hemp-derived THC beverages at concerts and live events. Adults aged 21 and older will be able to purchase and consume these THC drinks at most non-sporting events throughout the year. The initial lineup includes several 5-mg THC options featuring Señorita’s flavored drinks like Lime Jalapeño Margarita and Mango Margarita, and RYTHM’s caffeinated mandarin orange beverage. CEO Ben Kovler called the collaboration a “major milestone” that reflects consumer demand for non-alcoholic options at large venues and underlines a broader shift in entertainment offerings. The rollout is scheduled to begin in early February, starting with a lineup of concerts. United Center COO Joe Myhra said the partnership aligns with efforts to modernize the fan experience. This move follows several other sports and entertainment partnerships with cannabis and hemp brands, indicating evolving norms around cannabis consumption at public events. The products will only be available to adults at concerts and special events, with traditional alcohol service continuing at sports