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CA Cannabis Chief Nicole Elliott Exits

OG article by Anthony Martinelli


November 4, 2025 Changing Guards: DCC Director Nicole Elliott bows out end of year after building a "strong foundation" since 2021.

Proud of trust-building in tough times; leaves for personal reasons and new service calls.

Market woes: Sales down $1B since '21 to $4.88B in '24, battling illicit competition.

 
 
 

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