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Cannabis culture and industry fire it up for Super Bowl LVII

David DownsPublished on February 7, 2023

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Millions of America’s football fans will pair their favorite pastime with more legal cannabis than ever before.

Super Bowl LVII in the mature legalization state of Arizona promises one of the biggest bumps in sales of the year. The stoke is even bigger in freshly legal Kansas City. Medically legal Philadelphia, San Francisco smokers, and friends across the US will also burn one for the game Sunday afternoon.

The lines at Phoenix and Kansas City dispensaries have already begun, owners report.

More than 99 million people watched the 2022 Super Bowl, and up to 600,000 people descend on the Phoenix valley this week. The line of planes waiting to land has begun stretching for miles, said Demitri Downing, co-founder of the major trade association MITA-AZ. This year offers the highest visibility ever for the ascendant legal cannabis movement.

“The town is going to be packed,” Downing said. “This is our biggest event of the year.”

Fans love to pair cannabis with the Big Game: Weed’s common effects of euphoria, hunger, and relaxation can enhance the experience of watching sports. The data company Springbig anticipates sales to jump up to 24% over the daily average in February. Savvy sellers tell Leafly they have hit 5,000% average sales with bargain ounces, vapes, and edibles delivered minutes after mobile ordering.