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Podcast: Former CEO Of The First Cannabis Unicorn Spills Industry Secrets

Shares Insights On Revolutionizing The Space


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In the latest episode of The Hoban Minute, a popular cannabis-focused podcast hosted by industry experts Bob Hoban and Xavier Jaillet, listeners are treated to an engaging conversation with Adam Bierman, former CEO of MedMen (OTC: MMNFF) and prominent cannabis advocate.


MedMen, a trailblazing company in the cannabis space, gained significant attention as the industry's first unicorn. The episode provides valuable insights into Bierman's time at the company, the current state of the cannabis industry, and essential advice for operators navigating this rapidly evolving market.


Bierman candidly discusses his tenure at MedMen, emphasizing the importance of staying true to one's core values despite facing criticism from various segments of society. The former CEO also shares his thoughts on the current retail cannabis experience and how MedMen aimed to change public perception by offering welcoming, clean, and aesthetically pleasing storefronts that consumers could be proud to visit.


Throughout the conversation, Bierman highlights the need for innovation in the cannabis industry, particularly in light of its ever-changing landscape. He urges operators to embrace change and continue developing novel solutions to stay ahead of the curve. For a deeper dive into Bierman's experience with MedMen, listeners are encouraged to check out his exclusive interview with Benzinga from January 2022.


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