THC Beverage Sales Reach $1.1 Billion in 2024
- barneyelias0
- 2 hours ago
- 1 min read
OG Article By Dan Kingston Watch Today's LIVE Episode on X and Rumble
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September 22 2025
Market Overview
Whitney Economics reports THC beverage sales hit $1.1 billion in 2024. The potential market is valued at $9.9–$14.9 billion.
Key Findings
Legal U.S. sales: $1.0–$1.3 billion.
500–750 brands nationwide; 200 sell via cannabis dispensaries.
Average brand sales: $2 million yearly. Top brands exceed $10 million.
Legal in 28 states, restricted in 9, dispensary-only in 7, illegal in 6.
Industry Growth
The 2018 Farm Bill decoupled hemp from cannabis, easing regulations. This fueled THC beverage sales through:
Cannabis dispensaries
Direct-to-business sales
Alcohol distributors
Online direct-to-consumer sales
Market Trends
THC beverages, once 1% of U.S. cannabis sales, are now mainstream. Rising consumer demand and alcohol moderation trends drive growth.
Future Outlook
Art Massolo of Cycling Frog says THC beverages shape a new drinking culture focused on control and wellness. Sales are set to grow exponentially.
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