There’s a new ‘luxury’ cannabis company run by former car execs — and they’re using jet engine tech in production
By Steve Gelsi
OG Article: here.
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LBRTE creates crafted cannabis via jet engine technology to wash cannabis with water instead of using solvents
As a long-time car executive for high-end brands such as Bentley, Mark Del Rosso knows what luxury car connoisseurs would want from a cannabis company — and they don’t seem to be getting it now.
“There are a lot of people that are not being spoken to…regardless of income,” Rosso said. “It’s all about the notion that cannabis people are into that level of status and sophistication and culture that they want the very best.”
To reach this target, Rosso and fellow car executive and co-founder Dustin Teuscher are launching LBTRE (pronounced “liberty”) as a cannabis company and offering more product differentiation for the premium audience starting with how it processes its cannabis oil. Rosso is CEO of LBRTE and Teuscher is chief operating officer of the company.