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Trump Tariffs Threaten Cannabis Pre-Rolls

OG Article By Margaret Jackson Watch Today's LIVE Episode on X and Rumble


September 22 2025



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Overview


The Trump administration's 50% tariff on Indian imports hits the cannabis industry's fastest-growing sector: pre-rolls. Sales reached $2.3 billion last year, per Headset.


Supply Chain


India supplies half of global pre-roll cones. Indonesia supplies the rest. Few alternatives exist outside India, Indonesia, and China.


Cost Impact


Cones cost 3-8 cents each. A 50% tariff adds 8-20 cents per five-pack. Retail prices may rise 20-60 cents per pack, says Hirsh Jain of Ananda Strategy.


Operator Choices


Companies face options:

  • Absorb costs and cut margins.

  • Raise prices for consumers.

  • Switch to suppliers like Indonesia or China.


Challenges


  • Indonesia faces lower tariffs (15-19%).

  • China's quality is often poor.

  • Switching disrupts branding; custom cones are key.

  • Some turn to stock cones from Zig-Zag or Raw.


Border Issues


RollPros CEO Kyle Loucks reports shipments blocked. One seizure hit all items due to a THC stamp error. This delays production and raises costs.


Adaptation Efforts


  • Custom Cones USA eyes U.S. machine-rolling.

  • RollPros explores domestic tip production.

  • Raw uses Europe and Indonesia for quality.


Tariff Evasion


Some importers:

  • Mislabel products as "Made in France" to cut tariffs to 15%.

  • Underreport invoice values by 90%.


Market Outlook


Impact varies by state. High-price markets may absorb costs. Price-sensitive ones face disruptions. Jain warns against quick supplier switches amid policy flux.


Broader Concern


High tariffs encourage rule-breaking, says Raw's Josh Kesselman.

 
 
 

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