Marijuana prices plummet 17% in New York as legal market ramps up: ‘Competition is high’

OG article by Carl Campanile

November 19, 2025

Marijuana prices in New York have fallen 17% since legalization, dropping from $38.61 per unit in 2023 to $32.15, as the legal market expands with over 500 licensed dispensaries and increased supply from cultivators and manufacturers. This competition benefits consumers, with products like ounces of flower at $100–$125, pre-roll packs at $25, and vapes at $30. Industry leaders note lower wholesale costs allow price reductions, making legal cannabis more competitive against the illicit market, despite 13% taxes and overhead. Further declines are anticipated with approved discounts for veterans, seniors, and first responders. The market has generated $1.4 billion in sales this year through October, potentially reaching $2 billion by year-end, with total sales since launch at $2.44 billion. Prices remain above national averages in legal states, varying regionally—lowest in Buffalo at $26.39 per unit and highest on Long Island at $41.41 due to fewer shops from local opt-outs. Experts describe the rollout, hampered by lawsuits and bureaucracy, as maturing, with more brands vying for shelf space driving affordability and accessibility.